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An Internet marketing strategy is not only a good idea, it is vital to business marketing – particularly small business marketing. Having, maintaining, updating, and promoting a website is now a major factor in the success of any business, regardless of size. Creating a website for your business, and then sitting back and waiting for people to find it is not enough. Because of the billions of web pages today on the Internet, you must promote your website every chance you have.
This is a critical part of not only your Internet marketing, but also your overall marketing strategy. Customers are very willing to visit websites and learn about new products and services, but they need a little help getting there. While this is necessary, it isn’t enough, because your business may have many people who are not enthusiastic web surfers, but who would, nonetheless be interested in either learning more about you business there. These people, need to be reached in other ways. They need a little push to try new things online. This is particularly true for localized business, such as farmer’s, auto dealers, hair saloons, fashion shops, night clubs etc. There are inexpensive and effective ways to reach these people online. Ways in which you can use offline strategies to market your business and build enthusiasm for your website include: television, radio and print advertising; business cards and stationery; fliers, brochures, catalogs, news releases to all form of local media. These go to show that Internet marketing strategy cannot depend solely on the Internet. Your Internet marketing strategy should include every means of promoting your website and building traffic from targeted customers. Television, radio and classified can be expensive, but if you do invest in these forms of media, make sure that your website is mentioned everywhere, and ask if those media can link to your site from theirs. Flyers, postcards, newsletters should feature your website prominently. That way interested people can easily visit your website when they see you web address prominently displayed everywhere. While every little bit does help, some advertising media are more cost effective and efficient than others. The problem with newspapers, aside from rapid declining circulation levels, it that newspapers are large, and not neat, and if your ad is buried on an inside page, it may not get much notice, but if the newspaper offer to put a link to your website on theirs, this would help even more. Radio ads must spell out the address of your website. Flyers are small enough to hang onto and perhaps fit in a shirt pocket, making it easier to have your website address handy. Other methods do work and should be at least considered, but in many cases, people will have to see your newspaper ad multiple times before remembering your address.
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