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Every website has Contact us pages, but how much thought do business owners put into getting them right? The answer is not a lot. Ineffective Contact Us pages can drive away potential customers; frustrate site visitors, and waste valuable company time and resources. Here are some points that will help you get your Contact us page right the first time.
Make Contact Information Easy to find A site visitor who is attempting to contact your company is trying to tell you something valuable. Perhaps this visitor has a question that’s preventing him or her from becoming a paying customer. Or maybe the visitor has a suggestion that could make your site more profitable. However, that visitor is unlikely to be so interested in your website that he or she wants to spend valuable time searching for ways to get in touch with you. To avoid losing important information or the chance to gain another customer, make your Contact us pages as visible as possible. Include Contact Us pages as a prominent part of your menu structure, and mark them clearly so they are easy to find. Give Your Site Visitors Options It’s amazing how many companies try to force site visitors into using a communication method that is easiest for the business, instead of what the potential customer might prefer. To enhance the chances of receiving valuable feedback, offer as many contact options as possible. Give your site visitors the choice of reaching you by: - Telephone
- Contact Form
- Email
- Postal Mail
- Live Support
This will enhance your visitor’s experience and make them more likely to start a dialogue with you. Make It Easy To Reach The Right Person Many companies have numerous contact options on their web pages, but the information is presented as a list, with no clear guidance. Your site visitor probably doesn’t care who head of sales and marketing is. What is important to your visitors is where to direct his or her questions and comments. A much better organization structure is developed according to your visitors’ needs. Instead of listing roles and titles, group your contact information according to commonly asked questions. For extra value, add links to your FAQs right on the Contact Us Page. Think about solving your customer’s problems, instead of presenting them with irrelevant information. Another benefit of this organization structure is that visitors’ comments will be more likely to reach person the first time, reducing wasted time redirecting the inquiries. By following these easy steps, you will help present and potential customers start a dialogue with your company. A little bit of time developing your Contact Us pages to be as effective as possible can strengthen your business relationships, reduce frustration, and increase overall profitability.
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